Campaign Design
Capstone Kickoff
As part of my work at BYU Capstone, I helped create ads, posters, flyers, and handouts based on a unified campaign to encourage students to attend an event called Kickoff.The process began with me creating multiple possible concepts or themes that could be used in all of the promotional materials. After a specific concept was chosen, I did research to find the best possible image. From there I worked on each of the different designs that needed to be created for this campaign.
Print Posters
The main method of advertising this campaign was using printed posters positioned where students would see them and reuse them at the event. This was the original design created, and everything else was designed to match it.
Monitor Ad
The second type of advertising was a monitor ad that was played on two different monitors in the engineering buildings. The ad had to fit the specific dimensions used by the mechanical engineering office. Besides matching the specific size, I also had to work to make sure that the text would be readable when read from the monitors.
Handouts
At the event, students were given handouts to fill out or take home—each handout needed to match the rest of the event’s designs. I created a small folded handout that accompanied some other paperwork and multiple little cards that were given to students with information on items they needed to complete. Each of the cards needed to match but be different enough to make it easy to know which one should be given to students in which program. To do this I changed not only the text and its color but also photoshopped the color of the hiker’s backpack.